Bake & Decorate with Queen

You might have spotted a few changes in the baking section of your local supermarket lately, and we’ve been bursting to share our big news! Some of our much loved products have had a makeover, and we’re very excited to welcome our favourite Dr. Oetker products into the Queen range.

We can finally share our big news: from April 2019 we are welcoming our favourite decorating products from Dr. Oetker into the Queen range. Think sprinkles, buttercream, chocolate stars, wafer daisies, and all kinds of fun and easy ways to decorate your bakes!

Here’s a preview of some of our new decorating range:

While we’re very excited by our lovely new packaging, please be assured that what’s inside will stay exactly the same. If you can’t find your usual Queen product, here’s a quick guide:

 

In the lead up to this change, we spent time chatting to our bakers to find out what inspires you. We wanted to make sure our new range looked fresh and fun, with plenty of quick ways to help you decorate at home. We learned that you love jazzing up simple cakes with sprinkles, or finishing off your cupcakes with a wafer daisy or two – the easier, the better!

Baking from scratch is something to celebrate, no matter how simple, and your everyday sweet treats are certainly worthy of a little decoration!

If you’d like to learn more about using our products, recipe inspiration, and tips for your best baking, head over to the Queen Blog!

For monthly recipes delivered straight to your inbox, along with product information, competitions and special offers, be sure to join our Queen Baking Club.

Comments & Reviews

Is there any change in organic vanilla bean pastes? Please bring back the one which was in black packaging and alcohol free. It was such a treat

Afsheen

Hi Afsheen! Unfortunately we have never had an alcohol free Vanilla Bean Paste. The only completely alcohol free options we have are our Pure Vanilla Bean Pods, or our Imitation Vanilla Essence. You can view our whole range including alcohol content information and ingredients lits here: https://queen.com.au/product-category/vanilla/ 🙂 – The Queen Team

Queen Fine Foods

Hi I have been unable to find any of the baking pastes anywhere here in Western Australia. I loved the raspberry and lime.

Linda

Hi Linda! Unfortunately the supermarkets no longer stock our Baking Paste range, but you can still purchase them from our website here: https://queen.com.au/shop/extracts-flavours/ Hope that helps 🙂 – The Queen Team

Queen Fine Foods

What country do your ingredients come from? I thought you needed to declare the country of origin from 1.7.18, I always forget to take my glasses when I go shopping and I can’t read the fine print. I bought rose pink and when I got home it said made in Australia from local and imported ingredients. Which part is imported? The dye or the fluid?

Keran

Hi Keran! You are quite right, but food products packaged before 30th June 2018 can still be sold without the country of origin labels 🙂 The new legislation requires us to state the percentage of Australian ingredients and you will see this on our new packaging. For any further questions, please get in touch with our team by emailing customerservice@queen.com.au – The Queen Team

Queen Fine Foods

The new packaging is so sleek and modern and I love the colours. I have spotted some of your new range already, so I knew what was up!! Can’t wait to try all the “new” products.

cindy2paw

Thank you so much Cindy!! It was a big project but we’re so proud of how it turned out 🙂 – The Queen Team

Queen Fine Foods