COMPETITION: Mermaid Magic

Calling all budding food photographers and recipe developers… We have a very exciting competition for you! To celebrate the launch of our NEW Queen Limited Edition Mermaid Magic Flavour for Icing, we’re looking for delicious recipes featuring this magical ingredient!

This is your opportunity to be featured in the 2018 update of our Whimsical Flavours eBook, in the Bake section of our website AND be a part of our new product launch campaign – plus win a pretty awesome mermaid-coloured baking kit too!

Available in Woolworths, Mermaid Magic is the newest addition to our Flavour for Icing range. Simply add one teaspoon to your next batch of icing and transform your buttercream icing, cream cheese icing, meringue icing or royal icing into something magical – spoon licking encouraged!

Use in all types of icing, no-bake desserts, slices, biscuits and cakes, adjusting to your desired level of flavour intensity. Oh, but what does it taste like? Scales and seaweed? Of course not! This magical flavour gives your sweet treats a bright and fruity burst of grape and melon.


How to enter?

Simply jump over to our Facebook page and submit your photograph in the comments of the post pinned to the top of our page. We will contact the winner directly for full sized .jpg file and word .doc of recipe. Please note, as Mermaid Magic is only available in Australia, this competition is open to Australian residents only.



What to submit?

1. Photograph:

– Must be of print quality

– Recipe must feature Queen Mermaid Magic Flavour for Icing

– Light, bright and delicious! Turn up the appetite appeal – we want your recipe to look delicious

– Size requirements: 300dpi, 670 x 950 min size

– Winning entry must be submitted in .jpeg format

2. Recipe:

– An original recipe (please no copies from your favourite magazine or blog) featuring Queen Limited Edition Mermaid Magic Flavour for Icing

– Submit full ingredient list and methodology

Read the full competition terms and conditions here.


The prize:

The winning entry will be featured in the 2018 update to our Whimsical Flavours eBook, as well as uploaded to the Bake section of our website for all our Queen Baking community to try!

The winner will also receive a magical mermaid coloured prize pack including;

– Le Creuset bakeware set in Marine

– Silver Stone Hybrid Ceramic bakeware

– Box of limited edition Mermaid Magic Flavour for Icing

– Queen gift pack choc full of delicious goodies


The winning entry will be judged both on photography skill and recipe quality, good luck!

Need some inspiration? Check out our collection of delicious Flavour for Icing recipes, or download our 2017 Whimsical Flavours eBook by joining our Queen Baking Club – it’s free!


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